Nurture Shampoo

Works gently, yet effectively, to care for hair.
Breakthrough technology meets the power of nature in this carefully formulated shampoo. It starts with a premium sulfate-free base that cleans deeply, yet remains gentle to hair; then infuses the miracle fruit açai and other antioxidant-rich superberries, all widely revered for their natural potency. With each nurturing wash, your hair retains nutrients that are vital to its health. Caring for your hair begins here. Step 1 of the Care System.


What It's For

Developed For:

Hair that’s healthy, full of life and free from damage

Safe For:

Color treated, keratin treated, chemically treated and relaxed hair

Formulated To:

  • Remove build-up from hair
  • Stand up to free radicals and environmental stress
  • Make hair stronger, softer and shinier

No sulfates

No silicones

No parabens

No mineral oil

Cruelty Free

Why It's Unique

Introducing our breakthrough sulfate-free base.

Thanks to advancements in the world of chemistry, we were able to create a shampoo without sulfates that is gentle on the hair, has a luxurious, lathering foam and is powerful enough to get hair clean. The secret is a premium ingredient—a surfactant that can be used at a larger concentration—resulting in a shampoo that’s just as effective as those containing sulfates.

What's In It

Water (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Cocoyl Isethionate, Panthenol, Euterpe Oleracea Pulp Powder*, Fragaria Ananassa Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Glycerin, Magnesium Nitrate, Sodium Lactate, Polyquaternium-7, Glycol Distearate, Laureth-4, Magnesium Chloride, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Methylisothiazolinone, Methylchloroisothiazolinone, Citric Acid, Sodium Chloride, Fragrance (Parfum), Linalool, Red 40 (CI 16035), Blue 1 (CI 42090) *certified organic