Nurture Shampoo

A nourishing shampoo for everyday care
A sulfate-free shampoo that cleanses, hydrates and nourishes the scalp to maintain its overall health.


Ingredients you can feel good about

No sulfates

No parabens

No mineral oil

Cruelty Free

What it is

A nutrient-rich shampoo that gently cleanses the hair and clears follicle openings so you can maintain a healthy scalp. Formulated with super berries, it is rich in essential vitamins and antioxidants that help protect and replenish dull, dry strands. Our custom soap base is sulfate-free but we only blend the best surfactants, which means our shampoo is effective without being harsh. Perfect for everyday use.


Yes. Our formula is suitable for all hair types and safe to use on both coloured and chemically treated hair.

Our shampoos are sulfate-free which means they need a little boost to help them foam up fully. Simply add a few drops of water to the product and lather between damp palms before applying.

As often as needed. Sulfate-free shampoos, like ours, gently cleanse hair without stripping your scalp of its natural oils or disrupting its Ph balance.

Yes, but you should pair it with our Nurture Conditioner for best results. This is because our shampoo deeply cleanses the follicles which can leave hair feeling a little drier than usual, and the conditioner has been specifically formulated to add hydration back into the hair. We recommend using the complete system consistently for 3 months to experience the full benefits.

Why it Works

Water (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Cocoyl Isethionate, Panthenol, Euterpe Oleracea Pulp Powder*, Fragaria Ananassa Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Glycerin, Magnesium Nitrate, Sodium Lactate, Polyquaternium-7, Glycol Distearate, Laureth-4, Magnesium Chloride, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Methylisothiazolinone, Methylchloroisothiazolinone, Citric Acid, Sodium Chloride, Fragrance (Parfum), Linalool, Red 40 (CI 16035), Blue 1 (CI 42090) *certified organic

How to use

Combine shampoo with a small amount of water and gently lather in hands. Apply to wet hair, then massage into scalp and through hair down to the ends. Rinse thoroughly. For extra care, follow with Tara Nurture Conditioner.