Our Philosophy

We believe that when the finest ingredients meet scientific breakthroughs, the result is the healthiest hair and skin. Our curiosity keeps us seeking out new solutions, and our passion will keep us developing them.

Heritage

At Tara, we’re inspired by proven remedies from around the world that have been used for generations and have a rich heritage of vitalization and nourishment. Our quest for these solutions never ends.

Argan Oil

Extracted from the kernels of the Moroccan argan tree, this exotic oil has been used as a moisturizing conditioner for hair since ancient times. Commonly dubbed “liquid gold” for its luxuriousness and effectiveness, it contains large amounts of beneficial nutrients, like vitamin E and fatty acids. Argan oil penetrates deep into the hair shaft deep to fight frizz and tend to split ends. A time-honored secret to sleek, shiny hair that’s soft to the touch.

Find It In:

Nurture Leave-In

A nurturing concoction for daily hair repair.
$36.00 Learn More

Nature

Each Tara formula harnesses high-quality ingredients sourced from the Earth. Botanical oils, extracts of fruits and herbs, minerals and other plant-based ingredients that, in the most precise concentrations and combinations, yield powerful results.

Açai

Native to the rainforests of the Amazon, açai is known as the “miracle fruit.” Açai berries are high in antioxidants, which can help keep hair healthy, protecting tresses from free radical damage due to exposure to sunlight, pollution and other environmental aggressors. They not only work to remove build-up from hair, but also deliver concentrated amounts of vital nutrients to help make hair stronger, softer and shinier.

Find It In:

Nurture Shampoo

Gentle and effective for everyday care.
$39.00 Learn More

Science

We infuse every one of our formulas with modern science and continue to explore proven techniques and technological innovations. Our passion is the healthiest hair and skin. And our curiosity never ends.

Hyaluronic Acid

A powerful natural carbohydrate found in the human body, hyaluronic acid’s main function is to hydrate and add plumpness. This water-loving molecule acts like a sponge, attracting moisture from the environment and locking it deep inside the hair and skin. Known as nature’s moisturizer, it can hold up to 1,000 times its weight in water, making it a proven remedy for dry, lifeless hair and skin.

Find It In:

Restore Hair Mask

Deep-healing hair therapy.
$49.00 Learn More

Our brand is free of sulfates, parabens and mineral oil. 

All products are cruelty-free; we do not test on animals.